Why should I use the online CMS system

Why should I use the online CMS system

Comparison of Manual Updates vs. Online CMS for LED Screens

When considering the management of LED screens, two primary methods stand out: manual updates and online Content Management Systems (CMS).
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Manual Updates
Manual updates involve physically accessing the LED screen's control system to change the displayed content.
The process begins with preparing the necessary software and content, such as images or videos. Once ready, the user connects their control computer to the LED screen using appropriate cables (e.g., HDMI or VGA) or through wifi in the same network with the screen controller and powers on the display.
After launching the control software, the user uploads the prepared content, which may require transferring files to the display's internal storage.
Following the upload, the user disconnects from the computer and tests the display to ensure that the new content is functioning correctly.
This method can be time-consuming and requires physical presence at the location of the LED screen.

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Online Content Management Systems (CMS)
Using an online CMS streamlines the content updating process by allowing remote access and management of digital displays.

Users log into their CMS account through a web browser from any internet-enabled device, ensuring that their LED displays are connected online.
Within the CMS interface, users can create new content or upload existing media files, often utilizing built-in editing tools or templates for enhanced engagement. The system allows for scheduling content to appear at specific times, enabling automated updates without manual intervention.

Changes made in the CMS can be published instantly across all connected displays, making it ideal for urgent announcements.
Additionally, users can monitor engagement metrics and manage multiple displays from a single dashboard, significantly increasing operational efficiency compared to manual updates.

Comparinson Summary of Update Method

MethodBenefitsDisadvantages
Manual Updates- Direct control over content updates
- No need for internet connectivity
- Familiarity for some users		- Time-consuming (avg. 3 hours per update)
- Higher labor costs
- Potential for human error during updates
Online CMS- Quick updates (20 minutes)
- Remote access from anywhere
- Easier to manage multiple screens
- Real-time content changes		- Requires internet access
- Initial setup costs can be high
- Potential technical issues or learning curve

Cost-Effectiveness Analysis

To illustrate the cost difference between manual updates and online CMS, we can calculate the expenses associated with each method based on a marketing executive earning €2000 per month.
  1. Assumptions:
    • Monthly salary: €2000
    • Working hours per week: 40
    • Number of weeks per month: 4
    • Manual update time: 3 hours (including the person's travel time to the location of the screen)
    • Online update time: 20 minutes 

  2. Calculating Hourly Wage for the marketing executive = 2000 / (40 x 4) = 12.5 euros / hour
  3. Calculating Update Costs:
    • Manual Update Cost: 3 hours×12.50 euros / hour=37.50 euros
    • Online Update Cost: (20min/60) x 12.50 euro / hour = 4.17 euros

A Summary of Costs

MethodCost (Euros) per updateTime (Hours)
Manual Update€37.503
Online Publishing€4.170.33


The comparison clearly shows that using an online CMS is significantly more cost-effective and time-efficient than manual updates for managing LED screens.
While manual updates provide certain advantages in terms of direct control, the substantial time and financial costs make online CMS a more viable option for most organizations seeking to optimize their visual communication strategies.